George Orwell makes a regular appearance in one of my training courses. It may be almost 75 years since the author’s, Politics and the English Language, was published. But, like most good advice, it’s stood the test of time. The essay criticises the ‘ugly and inaccurate’ written English of the time. I wonder what he [...]
You’re convinced your company has an amazing story to tell. All you need do is fire off your press release and, hey-presto, guaranteed media coverage? Not quite so fast, and not quite so simple. Newsrooms and journalists are inundated every day with press releases from companies. All those organisations think their story is the most [...]
Using a full range of media is vital when you're trying to catch the attention of a wide variety of businesses and individuals. The five local authority partners in the recent Borderlands Conference wanted to appeal to as large a relevant audience as possible to maximise turnout for their landmark event. Using their own website was [...]
