The people inside a business are the ones who know what makes it tick. But are they best placed to promote everything that business has to offer? Not necessarily. If your business is blessed with someone who knows what makes it stand out and can put that into words that tell a convincing story for [...]
It’s been a pleasure over the last couple of months to discover more about how communities have rallied to help those most in need. From the Cumbrian coast to the Pennine hills and from the border to the South Lakes it feels there isn’t a town, village or hamlet that can’t look with pride at [...]
Many businesses are understandably unsure about how best to communicate in these uncertain times. The impacts of Covid-19 are being felt the world over. Virtually every sector of business is hit. And no one wants to come across as tone deaf to the struggles that many are facing. But there are many valid grounds [...]
A new workshop for those wanting to improve their public speaking and presentation skills has been launched by a trio of Cumbria-based communicators. BBC trainer and journalist Tom Speight, Give A Day to the City founder Andy Fearon and media consultant and former newspaper editor David Helliwell are putting on the training day. Andy, who [...]
What would you do with an extra hour every day in your business? And what if you could save an hour every day in your business - for you and all your colleagues - without extending the working day or losing any productivity? A study of 2,000 office workers last year found an hour of [...]
In this day and age even the smallest of businesses has a website and access to its own social media channels. This allows them to promote their products and services directly – good, bad or indifferently – to potential customers. That’s a huge opportunity for any business. But it doesn’t mean that mainstream media should [...]
There’s much businesses can learn about handling crisis communications from the recent ball-tampering scandal that has engulfed Australian cricket. The incident has reverberated right through the sport and around the world and had far-reaching consequences. Australian Prime Minister Malcolm Turnbull even spoke out publicly against his own country’s team and there was widespread condemnation of [...]
Who would look to mainstream media for business promotion in this day and age? Newspapers? Dinosaurs. Living on past glories with plunging circulations. An irrelevance. TV? Unless it’s on Netflix or YouTube, I’m not watching. Radio? Who listens to that? Especially those local programmes. Besides we’ve got our Facebook page, and sometimes we Tweet out [...]
“Ok, let me explain how things work. There’s no such thing as the ‘lunchtime news’ any more…what it is now, ok, is basically one long avalanche of s#@! happening in real time…with 24-hour live shovelling.” A comedic but recognisable assessment on the nature of 24-hour news from Neil Reid (David Westhead), the best character in [...]
How’s your company’s social media policy standing up in the ever-developing online world? It’s doing a good job, no issues… Think it’s ok but maybe someone should have a look to see if people are still using it… What social media policy… If the honest answer is the second or third above then you wouldn’t [...]
