Securing media coverage for your business

You’re convinced your company has an amazing story to tell. All you need do is fire off your press release and, hey-presto, guaranteed media coverage? Not quite so fast, and not quite so simple. Newsrooms and journalists are inundated every day with press releases from companies. All those organisations think their story is the most [...]

By |2019-04-15T09:12:45+00:00April 14th, 2019|PR|0 Comments
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Using multi-media PR to catch a wide audience

Using a full range of media is vital when you're trying to catch the attention of a wide variety of businesses and individuals. The five local authority partners in the recent Borderlands Conference wanted to appeal to as large a relevant audience as possible to maximise turnout for their landmark event. Using their own website was [...]

By |2018-08-13T10:29:41+00:00August 6th, 2018|Media, PR|0 Comments
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Businesses can learn from Australian cricket about crisis communications

There’s much businesses can learn about handling crisis communications from the recent ball-tampering scandal that has engulfed Australian cricket. The incident has reverberated right through the sport and around the world and had far-reaching consequences. Australian Prime Minister Malcolm Turnbull even spoke out publicly against his own country’s team and there was widespread condemnation of [...]

By |2018-04-04T07:01:11+00:00April 3rd, 2018|Uncategorized|0 Comments
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7 reasons business should engage with mainstream media

Who would look to mainstream media for business promotion in this day and age? Newspapers? Dinosaurs. Living on past glories with plunging circulations. An irrelevance. TV? Unless it’s on Netflix or YouTube, I’m not watching. Radio? Who listens to that? Especially those local programmes. Besides we’ve got our Facebook page, and sometimes we Tweet out [...]

By |2018-01-19T19:21:39+00:00January 7th, 2018|Uncategorized|0 Comments