Crisis communications management
Not everything in your business or organisation can always run smoothly. Crises come in all shapes and sizes and have the potential to seriously disrupt and damage reputations, public image and balance sheets. That’s where crisis communications management can help.
When problems strike – whether it’s a public safety issue, faulty goods or service or an unfortunate accident – it’s vital that you’re prepared. Develop your skills to handle both interrogation from the mainstream media and adverse reaction on 24/7 social media channels.
Join media expert David Helliwell and North & Western Lancashire Chamber of Commerce for this one-day course to help you confidently navigate through a media storm.
If you’re responsible for protecting your company or organisation’s profile then don’t miss the opportunity to hear practical advice from a journalist, editor and company director with more than 25 years experience across print, web and social media publishing.
“I found myself starting work at 6am today preparing press releases to promote our business. I wouldn’t have entertained doing this had I not attended David Helliwell’s day course yesterday – it was both educational and inspiring! Thank you.”
“David’s knowledge and experience allowed him to give us a great insight into how the media react to PR. I feel confident my pieces can now be picked up and used to their full potential.”
“Media guru David Helliwell packs a punch in this interactive day of learning, suitable for large and small businesses alike. David’s history in journalism proves his skills and tricks of the trade, so improving your chances of success.”
This session was engaging and interactive. With a small group, David was able to apply scenarios relating to our businesses. We look forward to applying what we have learnt on the training to our communication plans.
Improve your company’s ability to weather a crisis.
The day will cover:
Examples of crisis media situations
Identifying at risk areas in your organisation
How the media works in a crisis
Do you need a crisis team?
Essential crisis media procedures
Key message development
Handling negative social media
Adopting best practice
Check out our range of training services, including getting you ready for being interviewed on camera.