These are the open training sessions we are running, sometimes with partners, sometimes they’re our own. Any of our training days can also be tailored for a bespoke company session.

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Building successful media relations

A successful relationship with the media can do wonders for your bottom line. But like any relationship it’s important to understand what both parties want and the pitfalls to be avoided along the way.

How do you go about building media relations and what are some of the keys to ensuring yours is the story that gets put in front of a huge TV, radio, web or print audience of potential customers.

If you’re responsible for raising or protecting your company or organisation’s profile then don’t miss the opportunity to hear practical advice from a journalist, editor and company director with more than 25 years experience across print, web and social media publishing.

Join North & Western Lancashire Chamber of Commerce and media expert David Helliwell in Blackpool on Monday 16th September 2019 from 10am to 4pm for this day that will give you the tools to better promote your business.


“I found myself starting work at 6am today preparing press releases to promote our business. I wouldn’t have entertained doing this had I not attended David Helliwell’s day course yesterday – it was both educational and inspiring! Thank you.”

Jayne Garbutt, Capita

“David’s knowledge and experience allowed him to give us a great insight into how the media react to PR. I feel confident my pieces can now be picked up and used to their full potential.”

Hannah Cundall, David Allen Accountants

“Media guru David Helliwell packs a punch in this interactive day of learning, suitable for large and small businesses alike. David’s history in journalism proves his skills and tricks of the trade, so improving your chances of success.”

Rita Rees, Capita property & infrastructure

This session was engaging and interactive. With a small group, David was able to apply scenarios relating to our businesses. We look forward to applying what we have learnt on the training to our communication plans.

Rachael Storey , Direct Rail Services

Improve your chances of a successful relationship by attending this day which will cover:

Understanding how the media and journalists work
The potential benefits of working with the media
Identifying the best opportunities for positive promotion
Knowing how to approach the media and get noticed
Developing your message – and successfully putting it across
Avoiding some of the pitfalls


Want the training but can’t make the date? Or would you like it delivered in-house? Contact to see how easy and affordable it is to book a date, time, and location that’s convenient for you.

Check out our range of training services, including getting you ready for being interviewed on camera.