These are the open training sessions we are running, sometimes with partners, sometimes they’re our own. Any of our training days can also be tailored for a bespoke company session.

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This half-day course is aimed at those who want to improve their writing skills and be confident in what they deliver.

If your press releases aren’t getting you noticed then you need some practical guidance on how to make your words pack a punch.

Join North & Western Lancashire Chamber of Commerce and PR and communications consultant David Helliwell on February 17 2022 from 1.30pm to 4.30pm for this practical guide to getting your writing noticed.

This interactive session is open to all who want to improve their media writing skills from press and communications officers, to journalists and copywriters to small business owners and marketing professionals.

Share a sample of your recent writing and get some on-day feedback to help ensure it finds the intended target.

If you’re responsible for raising  your company or organisation’s profile then don’t miss the opportunity to hear practical advice from a journalist, editor and PR consultant with more than 30 years experience across print, web and social media publishing.


“I found myself starting work at 6am today preparing press releases to promote our business. I wouldn’t have entertained doing this had I not attended David Helliwell’s day course yesterday – it was both educational and inspiring! Thank you.”

Jayne Garbutt, Capita

“David’s knowledge and experience allowed him to give us a great insight into how the media react to PR. I feel confident my pieces can now be picked up and used to their full potential.”

Hannah Cundall, David Allen Accountants

“Media guru David Helliwell packs a punch in this interactive day of learning, suitable for large and small businesses alike. David’s history in journalism proves his skills and tricks of the trade, so improving your chances of success.”

Rita Rees, Capita property & infrastructure

This session was engaging and interactive. With a small group, David was able to apply scenarios relating to our businesses. We look forward to applying what we have learnt on the training to our communication plans.

Rachael Storey , Direct Rail Services

Improve your chances of successfully getting your message across by attending this hands-on day which will cover:

Finding the right audience
What journalists want from a press release
Content and style
Sharp and impactful writing
Headline writing tips
Press release golden rules


Check out our range of training services, including getting you ready for being interviewed on camera.