These are the open training sessions we are running, sometimes with partners, sometimes they’re our own. Any of our training days can also be tailored for a bespoke company session.

Loading Events
This event has passed.

This one-day course is aimed at those who want to improve their writing skills and be confident in what they deliver.

If your press releases aren’t getting noticed or your website descriptions lack verve then you need some practical guidance on how to make your words pack a punch.

Join media expert David Helliwell in Cumbria on Tuesday March 24th 2020 from 10am to 4pm for this practical guide to getting your writing noticed.

This interactive day is open to all who want to improve their media writing skills from press and communications officers, to journalists and copywriters to small business owners and marketing professionals.

Bring in a sample of your recent writing and get some on-day feedback to help ensure it finds the intended target.

If you’re responsible for raising  your company or organisation’s profile then don’t miss the opportunity to hear practical advice from a journalist, editor and company director with more than 25 years experience across print, web and social media publishing.


“I found myself starting work at 6am today preparing press releases to promote our business. I wouldn’t have entertained doing this had I not attended David Helliwell’s day course yesterday – it was both educational and inspiring! Thank you.”

Jayne Garbutt, Capita

“David’s knowledge and experience allowed him to give us a great insight into how the media react to PR. I feel confident my pieces can now be picked up and used to their full potential.”

Hannah Cundall, David Allen Accountants

“Media guru David Helliwell packs a punch in this interactive day of learning, suitable for large and small businesses alike. David’s history in journalism proves his skills and tricks of the trade, so improving your chances of success.”

Rita Rees, Capita property & infrastructure

This session was engaging and interactive. With a small group, David was able to apply scenarios relating to our businesses. We look forward to applying what we have learnt on the training to our communication plans.

Rachael Storey , Direct Rail Services

Improve your chances of successfully getting your message across by attending this hands-on day which will cover:

Finding the right audience
What journalists want from a press release
Content and style
Sharp and impactful writing
Headline writing tips
Press release golden rules


Want the training but can’t make the date? Or would you like it delivered in-house? Contact to see how easy and affordable it is to book a date, time, and location that’s convenient for you.

Check out our range of training services, including getting you ready for being interviewed on camera.